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Strategic Partnership with Crimson Tide plc
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20 July 2011
Mobile Tornado plc is pleased to announce that it has entered a strategic partnership with AIM listed Crimson Tide plc ("Crimson Tide", AIM: TIDE), a leading provider of mobile business applications. Crimson Tide will initially act as a reseller of its Instant Talk mobile application, although the companies anticipate the partnership expanding whereby Mobile Tornado's instant communication applications will be directly incorporated in future releases of Crimson Tide's workforce management solutions.
Mobile Tornado's applications will give Crimson Tide's subscribers the ability to talk directly to head office, co-workers or dispatchers immediately from within their application. The multichannel nature of communications for voice, instant messaging and tracking will allow customers to optimise their field operations, enabling effective and instant communication.
The two companies believe that there may also be opportunities for Mobile Tornado to introduce the Crimson Tide workforce management application to certain international partners.
Barrie Whipp, Executive Chairman of Crimson Tide, commented:
"The ability to add instant voice, messaging and presence communications to our solutions gives us enhanced revenue possibilities whilst giving our customers the greatest complete solution and flexibility possible for managing their field workforce. Mobile Tornado's solution fits ideally with our own IP based communications and we look forward to a long and successful partnership."
Jeremy Fenn, Chief Executive Officer of Mobile Tornado commented:
"We are delighted to be working with Crimson Tide, a Company at the forefront of developments in mobile business applications. Their solutions replace the paper based processes that field operatives perform, increasing the effectiveness of remote workforces and delivering significant cost savings. Further savings can be delivered through the adoption of an appropriate communication platform and I am confident that Crimson Tide's customers will generate even greater efficiencies through the introduction of Instant Talk into their businesses."
About Crimson Tide
Crimson Tide is a mobile software group with offices in Tunbridge Wells, UK and Dublin, Ireland.
Crimson Tide supplies Mobile Apps for Business including a smartphone, software and all services on a monthly subscription basis. Its mpro apps provide everything people working out of the office need to do their job more effectively. Subscribers range from Blue chips to small enterprises and government institutions and incorporate facilities management, nursing, logistics and patient solutions. |
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