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16/10/2007
Zapp Portugal launches PTT service focused on professional and corporate segments
Zapp Portugal launches PTT service focused on professional and corporate segments, such fire-fighters, law enforcement and security companies
> Zapp Portugal select the IPRS solution of Mobile Tornado > The flexibility is one of the more-values of the Zapp Portugal PTT service Lisbon, 16th of October 2007 , Zapp Portugal announce the launch of a PTT (Push-To-Talk) service in the local market. This solution allows instantaneous communication on a nation-wide basis, utilizing one-to-one or one to many half duplex call. This service is based on the Mobile Tornado IPRS solution. This PTT service is an important communication tool for field workers and organizations in the field of fleet operation and management as well as an indispensable mean of communication of law enforcement and public safety sectors. Zapp has focused its PTT service on professional and corporate segments such as firefighters, law enforcement and security companies, municipal and communal service providers, events companies, etc. This focus has influenced the feature list turning deployment more demanding, placing a special emphasize on performance and reliability issues. Zapp Portugal has selected the IPRS solution package by Mobile Tornado because of its quality and performance, the connection latency is lower and the voice quality is superior compared to other solutions tested; the proven experience of Mobile Tornado with various technologies integration (including CDMA), regions and environments; the flexibility and interoperability of the IPRS solution, that allows Zapp to offer PTT services to various market segments due to the inherent interoperability between various types of terminals and PC's; the flexibility of PTT customization to Zapp's network and professional market specific needs (Mobile Tornado had invested significant resources to satisfy Zapp's needs and additional requests), and the flexible pricing model, that allows Zapp Portugal to operate highly attractive service in a relatively small and competitive market. Besides its flexibility, Mobile Tornado possesses significant experienced in the field of solution integration with CDMA based network, turning integration into a fast and smooth process leading to easy adaptation to Zapp's network characteristics and configurations. First opinions gathered from limited trials, Zapp had conducted proved to be highly positive. This reaction is even more remarkable since the majority of these users had been previously using TETRA based solutions, known for its PTT performance. Due to the PTT service availability, Zapp has been able to acquire new customers in the corporate market such as AIP which being an Events and Entertainment Company greatly valued the possibility of instantaneous communication through mobile phones. About Zapp Portugal Zapp is a mobile Operator offers specialized wireless communications solutions, with innovative and flexible products and services, fulfilling the market needs towards wider mobility and competitiveness. About Mobile Tornado Group Plc Mobile Tornado specialises in providing platforms and applications in the mobile data services market including presence-based messaging, push to talk, push to video and related services. 15 networks are currently licensed to use the groups' technology and Mobile Tornado sells software licences and services to mobile operators and enterprises worldwide through Infrastructure Vendors such as Nortel and Alcatel, alongside key Channel and Managed Services Partners in the Americas, EMEA and AsiaPac countries. For more information visit the company's Web site at: www.mobiletornado.com
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